Media theories are dynamic and make things happen in the world differently, they are an assemblage of content and expression, distributed across time. Media intervene in memory and identity and also what we as publishers can do with it. Archives encompass data from individual and collective memory.
The image above taken from the lecture highlights the interconnectivity between archives, memory and experience, the compilation of memory and experience both individual and shared creates an archive e.g. photo albums and iTunes library, which have a a controlled distribution and changing structure. They allow us to go back, rebuild and rearrange over time, archives are long lasting and are a testament to a time, experience or idea. Experience is working through archives and media as memory technologies, carrying the past into the present and then future.
Week 4 WORD: desire
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