Thursday, 28 March 2013

The Printing Press as an agent of change

1455 the Mazarin Bible - Block Printing from China and a Wine Press

Scroll to Codex

  • Scroll: not very organised, narrative (cultural based e.g. torah), physical relationships
  • Codex: more organised and open to further changes in organisation, easily accessible, separate pages, contents/index, chapters, don't have to read every page (e.g. dictionary, encyclopaedias) 
Eisenstein
  • Viewed the printing press as "an agent of change"
  • Focused on the spread throughout Europe over the next 50 years
  • Authority of religion challenged as more people could read the Bible
  1. Vernacular languages
  2. Colonialism trade, capital - based on records
  3. Eventually literature, national newspaper - imagined communities 
  4. Scientific revolution - based on sharing of printed papers, data, ideas, and methods
There was a greater need for literacy and education so public education become popular to distribute information

Pamphlets were an early self - publishing tool, the public sphere is brought together by publication. Extensions on the classic publishing include; photography, graphic design, recording, telephones, radio, broadcasting and television - all of these have redistributed and reproduced originals. Convergence encompasses the present, with the combination on new and old media. 

Week 3 WORD: assemblage

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